Our Beginnings

Founded in 1948 by Isaac Pluczenik, the company has been shaped by its pioneering achievements. Isaac had a talent for recognizing trends and pursuing opportunities. Rapid international development followed, first in Antwerp, then New York in 1960 and both Tokyo and Hong Kong in 1977. Growth continued in the 21st century, with offices and factories opening in China, Botswana, the Gulf and Namibia.


Design Innovation

Understanding the need for innovation in the jewelry world, Pluczenik partners with world renowned designers in Milan, Paris, Honk Kong, and New York to help create some of the world’s most amazing jewelry designs.


Doing the right thing, because it’s the right thing to do.

All diamonds manufactured by Pluczenik are natural and sourced from ethical mines from conflict-free regions. We are passionately committed to protecting and cherishing the unique treasure that is a natural diamond.

Pluczenik has strict procedures and robust controls at every step of its supply and manufacturing chain to ensure that only natural diamonds are offered to clients and consumers.

In 2011, Pluczenik was one of the first Diamantaires to obtain full certification for the Responsible Jewelry Council. Pluczenik has been a pioneering supporter of the De Beers’ Best Practice Principles since their introduction, and through the rigorous application of continuous improvement management, has consistently obtained evaluations that rank among the highest in the industry.